The
following information was taken directly from the University
of Glamorgan's printed postgraduate prospectus.
"Through
our MSc Marketing award, you will gain essential knowledge,
skills and expertise that are crucial to organisational
success. You will be encouraged to develop enquiring and
critical approaches to organisational problems and marketing
issues.
This Masters degree reflects the requirements of dynamic
organisations. It is an ideal learning and development
programme if you want to become a professional marketer,
or if you already work in the industry and want to complement
your experience with a formal qualification. The course
is delivered by a specialist, professional team and draws
on their academic and practical expertise. You will benefit
from the department's extensive and up-to-date research
activity in marketing, and will ultimately contribute
to a more rapid and fulfilling career progression within
this dynamic field.
Course Content:
Stage one
• Marketing Philosophies and Functions
• Contemporary Approaches to Marketing Research
• Contemporary Consumption
Stage two
• Advanced Marketing Communication
• Strategic Global Marketing
• Developing Themes in Marketing
Stage three
• Dissertation"
If you may have further questions or concerns about this
program at the University of Glamorgan or for other programs
please contact
representative Popabroad for more information.
